A social movement is an attempt to change the hearts and minds of the population as a whole in the service of aiding the interests of one group within the population. The Civil Rights Movement was successful at doing so by taking the high moral ground. The clean cut young people who were marched off to jail or hosed by police were superior in their ideals and aspirations to the white policemen and sheriffs who were their tormentors. That changed the narrative about white-Black relations in the South from being the one that had for generations been used by those who supported segregation, which was that black people were an unruly lot given to low morals and drunkenness and liable to violate white womanhood and nowhere near ready to have voting rights or be otherwise integrated into white society. The new narrative was that it was the black protesters who were middle class and appealing to law rather than the kind of order that was established by Bull Connors. There were a number of devices that were used to carry out this purpose and those included a charismatic leader, a legislative agenda, a distinctive means of demonstrating their convictions (which was, in this case, both marches of a previously unprecedented scope and sit ins) and an ideology (which was, in this case, that black people were people and so not an inferior social caste). Let us apply this analysis to recent protests against gun violence that were set off by the Parkland, Florida shootings.